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Laser Suppliers Go Bust

out of business

Over the years there were countless of machine owners who were left in difficulties trying to solve a technical problem which they were encountering. The machine cannot be serviced because the actual manufacturer of the machine cannot be found when the reselling company / supplier decide to go bust.

It is important to buy and train from a reputable manufacturer with extensive research and development.  Don’t buy into a machine or a middle-man with a fancy office in Central London, buy into the company, the training and the business itself. Looking at a machine’s spec sheet is not enough and can sometimes be incorrect; feel the machine and the company as a whole and the warranty that actually mean something.

Look out for transparency such as pricing, where the factory is based and a clear website literature must be available for all members of the public to view anytime without any hidden facts or salesman tactics. A larger organisation will not only offer systems that is better value for money but are always willing to give aftercare support without hesitation.

A good training course is one thing; a good machine is another, a great brand is something else. Together these combined will make a great business, a business that will grow for the long term.

AW3 Laser Hair Removal Training

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The Growth of Tattoo Removal

Charcoal Facial Training

There are not many Laser Cosmetic procedures that are as profitable or as exciting as Tattoo Removal and recent data suggests that this service will only become more popular. Allwhite Laser have developed systems like the Flash Ink™, Flash Combo™ and the Flash Pico™ that have transformed the lives of many people.

Being able to Laser regrets away has made Tattoo Removal a highly profitable service to offer and this is having a snowball effect as media exposure continues to grow. The public are now aware that this service is affordable, effective and relatively quick.

With the continued success of Tattoo Removal it is exciting to see how this amazing Industry will unfold…



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How profitable is Laser Business?


New Business Resolution

So we had a relaxing Christmas or perhaps a crazy New Year’s Eve but now is the time to get our head down to business. When it’s New year, we all feel like we have the energy to take over the world because we have a resolution to fulfil, so with this mentality, it is the best time to start a new business venture.

When January hit, it is probably one of the busiest times for Laser manufacturers like ourselves. Why? Because small businesses and start ups are always looking for a new years resolution. And the resolution is often to start a new business and start it before anyone else does!

How Popular is the Laser industry?

The laser industry has boomed in the last few years, consumers love the idea of advanced light treatments compared to traditional treatments. This business concept will continue to grow until every High Street salon is doing it just like waxing, hairdressing or nails salon.

Whether it is laser hair removal, tattoo removal, fat freeze or even laser lipo. AW3 has it all to offer. We don’t just make any light technology. We make the best laser & Light technology in the world!

Go for it, let’s start your new business venture in the New Year. Start it before every other salon in the country does. With our backup and support, you will be an expert in no time.

So don’t hesitate when it comes to business. Most successful entrepreneurs see an opportunity and they will strike!


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Laser Lipo Machine


Laser Lipo Machine – A simple guide to buying the right system

The Laser Lipo Business has become very popular in recent years and is only getting more so. The option to have a non-surgical alternative is fantastic. More and more people are now considering this treatment. As there is a great interest from the public for these services many businesses are now considering purchasing these machines. Unfortunately as it has become a more popular market there have been many bad machines flooding the market.  Buying the right machine does not have to be a difficult task.  Below is some advice to help you filter out the bad and find a laser lipo machine worthy for your business.

  1. Authenticity – Unfortunately there are many machines that are poorly made. They simply do not work as well. When buying a Laser Lipo Machine, ask the right questions to find out the sign of the establishment. Visit the establishment, not just a one man salesman in a fancy office and a simple website. A bigger company with great establishment, with many employees will not mislead customers. We’ve seen some really out-dated technology out there which will lead to poor results. Sellers selling laser machines which they know nothing about lasers. Laser technology has improved over the years and so is the results! Buy a machine that has high quality components and that actually is Laser not LED. The cheapest are always rubbish, and the most expensive may not be worth it or just might be a marketing hype. The best machine to buy would be a machine that is great value for money from a reputable company.
  1. Functionality – Look for a machine that will give you more than what meets the eye. The machine must have an intuitive interface and be easy to use. Finding a system that does make the daily job a lot easier. This is something that is underrated; however this will save your business so much time. Another factor would be, does the machine have a single CPU per pad? What type of laser brand is it using? And what is the original company that makes the machine? Original does not mean the brand name; this is the actual factory location where the machine is being manufactured. These facts are very important as an up to date machine will always provide better results.
  1. Training – Having the right Laser Lipo training is imperative. The initial training is important but ongoing support is even more valuable. Support is the key to a successful business, without good or instant support, you may be stuck in a vulnerable situation. Look for a training provider that give actual support, in real time when you need it. A bigger company with many employees has the man power to provide this level of service for you. The right knowledge is invaluable to your business and will help you succeed for many years to come.

There are other factors aswell as the above, but these are just a few tips so that you have a better understanding when purchasing your Laser Lipo Machine. Why not have a look further at the Laser Lipo Training page to dig deeper into the business, training and comparison to other machines.



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Tattoo Removal Machine

tatt copy

Tattoo Removal Machine

How to look for the best system…

Recent figures show that millions of people are getting new tattoos every year. Over the years this has equated to an enormous amount of people who have fallen out of love with their ink. This has led to an influx of companies distributing Tattoo Removal Machine equipment. It has become a tortuous task to filter the good, the bad and ugly. Below are 7 tips to help you pick the best.

  1. Reputation – How long has the company been operating? Is it just a one man band reselling? What experience do they have? Questions like these should be asked of any company that you are potentially buying equipment from. Dealing with an experienced company will lead to you developing a great reputation yourselves. You cannot always trust what is being said to you, especially from smaller pop up companies giving out false information. Have a closer look into their premises, websites and establishment rather than what you see at a trade show. Does the company just have a glossy rented office in the city centre, or do they even have an office at all?
  1. Technology – This is what really matters when deciding on purchasing your machine. Does the machine have branded components? Does the machine have up to date technology? Making sure that the components used are to a high standard will ensure that your machine is of high quality. This in turn is an indicator that the machine will get great results. There are many companies out there selling out-dated technology that produces unsatisfactory results. Chose a company that innovates.
  1. Support – What type of support does the company offer? Do they have the manpower to provide you with ongoing support? Having the reassurance that you have full on-going support is vital for your business. Look for a company that offers this and is happy to do so. Time and time over, we’ve seen people buying a machine, after a year the company cannot be found and they’re left with a machine which no one can service or find parts for. Don’t buy a machine, buy a record of business success and the band you are using.
  1. Training – Having a great tattoo removal machine is only part of the package. You will need great training as well. Choose a company that has experience in the treatments itself, this will ensure that you are obtaining the knowledge you need to be successful. Real world experience with the machines and the advice they are giving is fundamental for your business. Remember there are as many cow boy training companies and doctor trainers as much as there are bad technicians. We cannot believe some of the knowledge that was given when we had to re-train many individual on a weekly basis. Remember that a good teacher can teach you more in 1 hour than a bad one in 1 day.
  1. Safety – Always buy equipment that is up to government standards. Safety is paramount, choose a company that is selling equipment that you are able to use in your country and that is fully compilable. Many businesses have fallen into this trap with cheap machines. There are many machines out there that merely comply with regulations and are unsafe. But how do we know which is safe and which is not? This is the difficult part to look out for. It is always advisable to buy systems from a well-known brand rather than a reseller or someone abroad. Buying abroad do not give you any protection, it may all sounds good in an advertisement but the product or certification of compliance is not always as described.
  1. Price– The tattoo removal machine and training price is a very important factor when deciding to buy a laser system. The cheapest price for a cheap machine can potentially destroy your new start up business. Then again, too expensive, you may be going in for a ride, which will take you forever to make back you initial investment. Although price is very important, it is the least important in all these 6 points when it comes to building a successful business. Always look for value by following the 5 points above, instead of the most expensive or the cheapest.
  1. The Handle- How long does it last? ND Yag laser can flash up to 500,000+ shots or longer until  it popped. But quality shots will start to decrease between 50,000 to 250,000 shots depending on usage, energy settings, frequency HZ, treatment type etc. The faster and the higher you set, the shorter life span your handle will last. On older handles, you may need to increase the energy to achieve similar a sensation as a new handle. For optimum results and safety, it is ideal to replace the handle when you feel that the energy is weak, usually between 50,000 to the maximum of 250,000 shots. How long it lasts and how quality it is, this is a completely different story, You can have a cheap flash light that lasts forever but your customers are not getting good results, or do you prefer an handle that give great laser results? Anyone who tell you that it lasts longer than this may not be concerned about the quality of the shots.

These are the 7 tips to ensure that you are purchasing the best possible machine for your business. It is a minefield, however with this advice in hand it should be a lot easier to find that perfect partner.

AW3® Flash Pico™



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Laser Hair Removal Training

Laser & Light Training

Laser Hair Removal Training

6 reasons why Allwhite Laser hair removal training and machines are the most successful in their industry

One of the more interesting questions I get asked as an industry analyst who’s followed AW3 since day one is why AW3 is so successful. It’s an honest question because to those unfamiliar with AW3, the company’s rise and current dominance in Best laser hair removal training and machine is somewhat puzzling.

People understand the fact that AW3 has key competitors, and only nominally understands that when AW3 created the Flash Combo and then the Schnelle Laser hair removal system, the company started to go in a new direction. And anyone who’s dealt with AW3 knows full well that AW3’s customer service and products represent the diamond standard for selling and supporting businesses. But beyond that, the reasons why AW3 is really successful are still a mystery to many.

There are plenty of articles about AW3 that talk about everything from fat freeze to it’s affiliated partner Hollywood Whitening, to the legality issue which many faced in the EU when the legal limits of peroxide whitening changed. However, after years of watching AW3 up close and personal, and having to deal with every one of their CEOs, as well as interacting with various AW3 execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with AW3

1. For any machine that AW3 creates, the people who create it have to want it themselves, the reason why they only use their machines within their businesses worldwide.

So many times with projects I do with other laser companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But AW3’s approach is quite different. The engineers who are creating the products actually make them for themselves because they have shares within their own clinics. And their engineers had to come to grips with that when designing a product. It has to be something that they personally could use within their own clinics.

2. The products have to be easy to use

This is the main point. While industrial design is a critical component of any product AW3 makes, if it is not easy to use, it is considered worthless to the average beautician or nurse. This is what drove the company’s user-interface designs from day 1 and is still the mantra pushed to the software and hardware engineers every day they go to work. All of the products they create have to be intuitive and easy to understand and learn. As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult. And AW3 creates tools for serious user’s as well as beginners, which can mean a broad range of ease-of-use issues. But even with that, AW3 is the only company where ease of use is more important than the product itself. AW3 makes this a critical goal of its approach to creating anything for the market.

3. Allwhite laser Keep things simple

When the question of why AW3 is really successful came up, one experienced doctor nailed it when he said he felt that the real reason AW3 is successful is because it is simple; in this case the Flash Combo, the design is beautiful, the functionality is simple, the training is simple. It minimizes the decision making process for the consumer by making things simple.

Yes, there are savvy technicians who like more functionalities and settings, sometimes even like complexity, but from years of experience as a market researcher, I can tell you that in the end, the majority of users are not savvy, and keeping things simple with greatest results is a plus. AW3 understands this in spades and is never tempted to add unnecessary training or functionalities to their machines, this makes buying an AW3 product simple. And consumers seem to appreciate this considering the huge number of machines that are sold each year. We know that other manufacturers and engineers are the most vocal about this issue of simplicity, but in the end, what physicians as well as fast paced clinics really wants is simplicity.

4. Offers great customer service and worldwide training.  

AW3 understood one of the major conundrums of technology: even if you create products that are easy to use, the variety of things that people want to use technology for often creates complexity. Because of this, businesses at all levels may need some hand holding from time to time. When AW3 introduced its first clinic in London doing treatments. I was unsure for AW3 to try and go into retail rather than concentrating on manufacturing. Since then they have launched many shares of clinics worldwide and now it has become a part of their business. They don’t just manufacture machines or sell to distributors to go to salons for demo’s. They have medical professionals to offer scientific research and clinical data for the company. 

AW3 uses this conundrum to its advantage. Because it keeps the machines simple so the technicians are able to speed up the learning process and the salespeople know the products really well.

5. AW3 only makes the best laser hair removal training and machine if AW3 can do it better

AW3 normally doesn’t invent a new product or product category. Sure, the company innovated many ideas to our product range.  all of AW3’s other products have been recreations of existing products, making it much more affordable and better. AW3 did not invent the laser machine; AW3 reinvented it and made it better. AW3 did not invent the laser lipo machine; AW3 reinvented it and made it better. And AW3 did not invent the fat freeze system; AW3 reinvented it and made it better.

One of their designers puts it beautifully. As an AW3 designer, “Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.” Clearly, AW3 applied that thinking first to early stage of laser machines’, then IPL and more recently, to the super light and super Lasers.

6. AW3 stays at least two years ahead of its competitors

This is the one that scares AW3’s competitors the most. While those competing with AW3 are just getting products to market that are competitive, AW3 is already working on the products at least two years out. For example, the new Schnelle Laser that is out now was designed and signed off two years ago. And the company is now working on future products. The one that’s being worked on now we will probably see next year. This is a nightmare for AW3’s competitors and will continue to be for some time.
Besides having geniuses in design, software and performance, AW3 also has the cash to invent components, manufacturing processes and things like that, which almost makes it impossible for the competition to make any real headway against AW3. And don’t let the fact that other systems have become huge with the media and are celebrity and social media endorsed making you think that it’s the big winner. Yes, many have gained ground by the sheer numbers of celebrities and experts pushing them, but the real measure of success is in the profits, and AW3 is making as much as 70% of the market as they build quality machines for suppliers and resellers, making it more affordable for businesses. Just ask any AW3 competitor which they would like more, main-streamed media endorsed or profits. You’ll get the answer relating to the real measure of success in this market.

These six principles may seem a bit simplistic given the fact that AW3 also has great software, industrial design and a powerful ecosystem of content, results and services as part of the company’s success equation. However, I can tell you that from my two decades of following AW3, it’s these six key principles that are what really makes it successful. And as long as it adheres to them, it’s pretty likely that AW3 will continue to grow and command a relatively large share of the market in the company’s product categories where it competes.

AW3® Factory, research and development centre



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Fat Freeze Training

Fat Freeze Training

Fat Freeze Training with the AW3® Antarctica™ Machine

When we talk about fat buster, the AW3® Antarctica™ is the one and only ultimate solution.  This machine has a combination of Radio frequency, fat freeze training, fat freeze, cavitation and laser lipo in 1 system.

Clinic owners often get asked from their customers, which technology is better? The answer to this question can be complicated and different technology has it pros and cons. By educating your customers on this can be abit of a task, and in the end you might not be able to convince them with fat freeze if their mind is set to laser lipo or cavitation.

This would be a problem if you have just 1 type of technology to your machine. So to irradiate this problem to clinic owners, we have come to produce the first one and only system to have it all. All under 1 roof!

Years of research and development into laser cosmetic science, we can build various type of technology. And we build them all to the best standard. Allwhite Laser don’t just build for the sake of building. We only build machines that achieve results! not just good results, but great results that distributors and laser suppliers will come to back again and again to us, no matter what type of technology we produce.

The Fat Freeze Training

This is not just machine operation training! If you would like to be certified by our qualified and accredited trainer for treatment practical, theory, consultation, post & pre-treatment plan and contraindications, this intensive complete training is a must. After which, our trainer is available to offer you a lifetime support if you ever have queries on the treatment or customers.

Intuitive user interface makes training a lot more fun and simple. Years of extensive research and improvements, our engineers are able to design the AW3® machines to simplify the user’s experience. Parameters and other settings are automatically set on our machines, which fundamentally making the training simpler for the students. Systems that lack innovative technology can be very time consuming for the trainer and the student, where training can take days or even weeks. Advanced technology, improved techniques and a better training structure has cut this down dramatically.

When things are simple to you, they will be simple for your customers which will result in a better treatment service.

As a leading manufacturer, we use the AW3® systems within our own clinics worldwide. To protect our branding and reputation, we only distribute the same equipment to businesses that we use ourselves.

  • A quality machine and quality training = Greatest results
  • A poor machine and quality training = OK results
  • A quality machine and poor training = Good results
  • A poor machine and poor training = Next to No results!


Theory and Practical Syllabus

• How it works, technology
• Health and safety of Laser Lipo or Cavitation
• Consultation/Medical information
• Treatment plan
• Who can be treated?
• Hands-on practical
• Sales and marketing
• Understanding the science of fat cells
• Pre-treatment communication
• Key points during the treatment
• Key points to observe after the treatment
• AW3® approved certified

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Laser IPL Training


Laser IPL Training – The first ever white laser beam to come…

Allwhite Laser will have to think about white laser beam into the future….For the past 50 years, lasers have been able to emit all wavelengths but not white. The problem is that typical lasers only shoot one specific wavelength of light at a time. In order to create white beam, researchers have to manufacture three thin semiconductor lasers which is about the size of one-thousandth of a hair strand, then lined them up next to each other so that each semiconductor emits one of the three primary colours. When combining them together, it will form white.

The entire device can also be programmed to create any colour in the visible spectrum.

For this study, the researchers had to release electrons into the semiconductors with an additional laser light. The engineers will have to design white lasers to operate on battery power before they can be used for commercial applications.

And for AW3, will white laser beam have any use to the cosmetic and medical industry in the near future? After all “White” is our middle name! Who knows but we will certainly be the first. Why not request a brochure today and see why our laser machines and training is so far ahead of the game.


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Is laser training difficult?



How difficult is the training?

Laser operation is such an easy procedure to do, so easy that it can almost be self-taught. If you think about it, it is just shooting at the skin surface. How hard can it really be? We are not in the 1990’s where laser technology is behind, of course back then it can be quite a task to even go on the internet let alone using a laser machine. Now days, the hard part is not the actual laser treatment itself, but it is the knowledge, the qualification, the insurance, the support and the contraindications.

If not trained properly, results achieved will not be optimal no matter how expensive or great the machine is. Of course we all know that a great machine will achieve 80% of the result, but that extra 20% is what it takes to make your customer completely satisfied, and in return more recommendations and future business.

AW3 are here to provide customers with the core understanding where we will teach you to become an expert, because we are the experts. AW3 does not sing and dance around our training as this makes very lengthy, stressful and difficult for the students to understand. Remember we are the people who train colleges and trainers as we build the machines for them. With the improvements of machine technology, a better training structure and having trained thousands of people all around the world, we are very on point, making the whole process much more fun, simple and easy to understand.

So to be successful in this business, you have to have a great machine, support and great knowledge about the treatment. Knowledge, which only an experienced trainer can pass down to you, picking out things that is necessary for your business. We believe in quality training rather than quantity training.

The Machine

Time and time again, we’ve seen people buying machines that simply give minimal to no results. These types of laser machines really bring down the industry and gives everyone a bad name. Especially those cheap copies from China that has low quality measures. But then again there are machines costing an arm and a leg from resellers that doesn’t have a clue about laser engineering.

When buying a machine, we need to understand why it is a good machine. Is it the power? Is it the handle? Is it endorsed by celebrities or is it just a brand name? The truth is, none of these points matter if they are falsely advertised. We find many smaller companies just advertise anything without any clinical trials or extensive research.


It is important to buy and train from a reputable manufacturer with extensive research and development.  Don’t buy into a machine, buy into the company, the training and the business itself. Looking at a machine’s spec sheet is not enough and can sometimes be incorrect; feel the machine and the company as a whole. A reputable company would never deceive, bad mouth others, give out false information and are always willing to give aftercare support without hesitation. Look out for transparency such as pricing, ask where the factory is based and look for clear website literature. All literature must be available for all members of the public to view anytime without any hidden facts or salesman tactics.

A good laser training course is one thing; a good laser machine is another, a great brand is something else. Together these combined will make a great business, a business that will grow for the long term.