Millennials are a highly sought-after demographic in the aesthetics industry, as they prioritize self-care and are willing to invest in treatments that improve their appearance and well-being. However, marketing to millennials requires a different approach than other age groups. In this blog, we’ll explore some tips for effectively marketing your energy-based device treatments to millennials.
According to a report by Grand View Research, the global aesthetics market is expected to reach $22.8 billion by 2028, with a significant portion of the market being driven by millennial consumers. In fact, a study by the American Society of Plastic Surgeons found that millennials accounted for over 90% of all non-invasive cosmetic procedures performed in 2018. With these statistics in mind, it’s crucial for aesthetics businesses to effectively market their energy-based device treatments to millennials in order to stay competitive and attract this lucrative demographic.
Utilize Social Media
Social media is a key platform for marketing to millennials. Use Instagram and other platforms to showcase your energy-based device treatments, before-and-after photos, and positive patient reviews. Make sure your social media content is visually appealing and engaging, and use hashtags to reach a wider audience.
Millennials value authenticity and transparency in the businesses they support. When marketing your energy-based device treatments, be authentic in your messaging and highlight the benefits of your treatments in a genuine and relatable way. Avoid using overly promotional or salesy language, and focus on the positive impact your treatments can have on their lives.
Millennials are highly conscious of environmental and social issues, and they prefer to support businesses that align with their values. Highlight the sustainability and eco-friendliness of your energy-based device treatments in your marketing materials, and emphasize the positive impact they have on the environment.
Offer Discounts and Promotions
Millennials are price-sensitive and appreciate deals and promotions. Consider offering discounts or package deals on your energy-based device treatments to attract millennials and encourage them to try your services. Make sure to promote these offers on social media and other platforms where millennials are most active.
Influencer marketing is an effective way to reach millennials and generate interest in your energy-based device treatments. Find influencers in your niche with a strong social media following and partner with them to promote your services. Consider offering them free treatments in exchange for social media posts and shoutouts.
Focus on Convenience
Millennials value convenience and efficiency, and they prefer businesses that offer easy and streamlined experiences. Make sure your energy-based device treatments are easily accessible and offer online booking options. Use automation tools to streamline your appointment scheduling process and reduce wait times.
Marketing your energy-based device treatments to millennials requires a strategic and authentic approach. Utilize social media, highlight sustainability, offer discounts and promotions, utilize influencers, and focus on convenience to effectively market to this demographic. At AllWhite Laser, we provide a range of state-of-the-art energy-based devices that are perfect for attracting millennial patients. Contact us to learn more about our devices and how they can benefit your aesthetics business.