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The salon magazine article- Four common mistakes when opening a laser clinic

ADVICE FROM THE KING OF LASERS: 

“FOUR COMMON MISTAKES WHEN OPENING A LASER CLINIC”

Looking for the best deal is a good thing. We must always do our due diligence and research when going into this business. We must look deeper than just what meets the eye or what a tradeshow salesman or a glorified website tells us. Most machines look similar on the outside, but what’s on the inside is what matters. The cheapest is not always a good deal and the most expensive is not always what it seems to be.

Common Mistake Number 1…

“This machine has much better specs, it also looks more grand, so therefore it is better.”

Wrong!

Looking at the spec sheets of a product does not always define the quality or the actual results of the system. There are many systems on the market that offer fake specifications to make the product more attractive. Savvy business customers should always look for a trusted brand with a long-established history. We are not saying all brands are reputable, but it is less likely that the specs are fake. However genuine specs are not the only answer either. The parts and components are required to work simultaneously together. My best advice when looking at specifications is to look at little features rather than specs, and the see if the company is reputable on the whole.

Common Mistake Number 2…

“My technology and machine is better than yours so therefore I am going to be more successful and win all the customers.”

Wrong!

Let’s just say your machine is made of gold, but nobody ever heard of it before. So now you start to tell your existing customers (if you have any) about the golden machine and all the glory it has to offer. They will instantly be intrigued, but since this is a semi-medical procedure, your customers will want to know where, how, and when, as well as any previous clinical data, results and the efficiency of the system. Without this, even if your system is made of Diamond, you will lose that customer against your competitor who uses a reputable well known system. Never buy an unknown system with no clinical trials and research. Always ask where the machine comes from as well as all of it’s data, certification and the type of support you are getting.

Common Mistake Number 3…

“I have been told that your machine is poor quality, with cheap parts as well as providing poor service as well as being overpriced.”

Don’t believe everything a salesman tells you. Remember the salesman’s job is to sell you their product, there are many that will sell with no dignity. A coward salesman can also be unprofessional and speak badly to dis-sell you off another company and provide you with false information to win over your custom.

Do your market research and make an informed decision? Look at real data as well as making an overall judgment of the company rather than just hearing 1-2 negative aspects.

Common Mistake Number 4…

“I am left with a machine I cannot repair and the supplier has gone bust.”

This is one of the most common stories when customers do not dig deep. We have never seen an industry where so many suppliers have gone bust! We can list about 10 companies that have gone bust in the last 1-2 years alone, while others are still going strong.

When the company goes bust, no third party will want to service or repair your machine as it is not worth the liability. It is impossible to source parts simply because they do not know who the manufacturer of the system was, as the supplier never supplied them with a certificate or a factory address.

If thousands of machines are being sold, it is very unlikely that the company will go bust, but if a handful are sold, you must be wary of this.

ABOUT AW3

Allwhite Laser, also known as King of Lasers® is a medical technology manufacturer, internationally renowned in Europe, Asia and North America. AW3 offers the most innovative technology and is at the forefront of the laser industry today. The company has implemented dozens of advanced technological innovations for medical and beauty machines.

AW3 produces technology that is based on scientific research and development. We collaborate with leading brands to produce the highest quality systems in the world. The quality is defined by hardware and software, working harmoniously together to offer superior treatment results, and we continue to refine this experience to offer an intuitive user interface that simplifies the operation for the technician.

Innovative technology, branded parts, beautiful design, and quality build – this has dramatically pushed the boundaries for our machines, leading Allwhite Laser into a new era of Laser precision. All our systems are European Medical Grade and mostly U.S FDA cleared meaning they produce far better results and are much safer than many other machines in the industry.

SYSTEM SPOTLIGHT: AW3 V-COMBO PLUS

The V- COMBO PLUS™ is an all in one laser. This ultimate system combining ND YAG, Alexandrite, Super Laser Diode hair removal, tattoo removal and skin treatments is

all you need for your laser business.

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