How difficult is the training?
Laser operation is such an easy procedure to do, so easy that it can almost be self-taught. If you think about it, it is just shooting at the skin surface. How hard can it really be? We are not in the 1990’s where laser technology is behind, of course back then it can be quite a task to even go on the internet let alone using a laser machine. Now days, the hard part is not the actual laser treatment itself, but it is the knowledge, the qualification, the insurance, the support and the contraindications.
If not trained properly, results achieved will not be optimal no matter how expensive or great the machine is. Of course we all know that a great machine will achieve 80% of the result, but that extra 20% is what it takes to make your customer completely satisfied, and in return more recommendations and future business.
AW3 are here to provide customers with the core understanding where we will teach you to become an expert, because we are the experts. AW3 does not sing and dance around our training as this makes very lengthy, stressful and difficult for the students to understand. Remember we are the people who train colleges and trainers as we build the machines for them. With the improvements of machine technology, a better training structure and having trained thousands of people all around the world, we are very on point, making the whole process much more fun, simple and easy to understand.
So to be successful in this business, you have to have a great machine, support and great knowledge about the treatment. Knowledge, which only an experienced trainer can pass down to you, picking out things that is necessary for your business. We believe in quality training rather than quantity training.
Time and time again, we’ve seen people buying machines that simply give minimal to no results. These types of laser machines really bring down the industry and gives everyone a bad name. Especially those cheap copies from China that has low quality measures. But then again there are machines costing an arm and a leg from resellers that doesn’t have a clue about laser engineering.
When buying a machine, we need to understand why it is a good machine. Is it the power? Is it the handle? Is it endorsed by celebrities or is it just a brand name? The truth is, none of these points matter if they are falsely advertised. We find many smaller companies just advertise anything without any clinical trials or extensive research.
It is important to buy and train from a reputable manufacturer with extensive research and development. Don’t buy into a machine, buy into the company, the training and the business itself. Looking at a machine’s spec sheet is not enough and can sometimes be incorrect; feel the machine and the company as a whole. A reputable company would never deceive, bad mouth others, give out false information and are always willing to give aftercare support without hesitation. Look out for transparency such as pricing, ask where the factory is based and look for clear website literature. All literature must be available for all members of the public to view anytime without any hidden facts or salesman tactics.
A good laser training course is one thing; a good laser machine is another, a great brand is something else. Together these combined will make a great business, a business that will grow for the long term.